Requirement of working to a client brief’
1. Different types of briefs that are found in the
creative sectors.
Contractual: This is a type of
brief that is discussed between the two sets of people, both the client and the
company. And also this is a legal document. It is a document which states the
expectations of the client, the prices they agree on, as well as the payment
terms. This gives an opportunity to the company to understand about the
capability media company and also, Media Company can understand the idea of their
client.
Commission: this includes the main things about the
certain product. Target audience, purpose and message, budget, dead line should
be included.
Negotiated: input of both sides
is included in this step. Client and company do have their own ideas to share
in this situation. It can be happened over the phone. An advantage to this type
of brief is that it brings the ideas of the client and employer together, and
merges them into one, creating a brief that is suitable for both the employer,
as well as the client, which means that they are less likely to quarrel in the
future over the terms of the legal agreement. A disadvantage is that when the
client and the employer ‘negotiate’ their brief, they may come to a
disagreement
·
Formal: This type
of brief is a written document like a contract containing very accurate details
about what needs to be achieved and sometimes how to achieve what the document
is presenting and in this document we cannot find any unnecessary extra
information. This type of brief is often aimed at groups of people than an
individual. These types of work always happening inside offices.
Informal:
This type of proposals is
Less professional
than a traditional brief, where it outlines the project verbally, as this
particular type of brief does not require any means of a written document.
Client and employer will conduct discussion informally and they will come to a
general agreement. This type of discussions is very free and employer will be
allowed to include their opions. A disadvantage of this is the client will
interfear with the ehos of the employer.
· Commission: commission brief’ is where a large
corporation, such as The Daily Mail, employ an independent company to create
their product/project for them. It is notable that this type of brief is
negotiated between two media companies, as opposed to an external client, who
may receive the product once it has been established. When we have to work with
children always we must ware about commission. And also, sometimes we have to
consider about some people, places and occasions as well. We have to get
permission in writing or by word to cover some events or places. An advantage
of this type of brief is the employer will be paid highly as the client
companies have a huge audience and getting a good feed back. A disadvantage for
this might be that when the product has been launched, the large company may
develop a sense of corporate greed, not giving the independent institution
enough credit for their contribution, or paying them a sufficient amount of
money for their hard work. This creates an unfair advantage, which may lead the
independent business to complain to the large company, and will prevent them
from working for the giant corporation in the future.
· Tender: in this brief, the client would produce an advertisement
stating that they need media product to be created. Then an initial company
such as Production Company would initiate a brief including budget and a
proposal. In this situation the client has an advantage to choose the best
production company as there are lots of companies and the competition is high.
And also, because of the competition production company will do their best
effort to offer the best proposal and they will show their best quality,
experience ect..Disadvantage when it comes to a tender brief is that you’re not
always the only client that the company has to deal with at the time and you
might not be chosen as the final client.
· Competition: in this brief any
production company can access to the project. They have to participate to
create a production. Each co-operation has to complete their brief and they
have to out line their ethos as well. All of created work will be judged by a
nominated board of judges and winners will be announced.
·
Cooperative brief
Sometimes we have to work with some one else and it
is called ‘cooperative briefing’. When we work for a cooperative brief, we have
to discuss together with the other person. We have to share our ideas with someone else who working with us and prepare and deliver the bierf togther. in this point we have to cooperate with some one and we have to listen and negotiate other peopl's opinions as well.
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Explanation of how to identify and meet the
requirements specified within a client brief
When work with a
client it is important to go through client’s ides and expectations.
Contractual brief give an opportunity to client and the employer to discuss
about the requirement of client. Content, structure and start date and end
date everything should discuss with the client. It is important to give the
priority to the client’s idea and aspirations, as he has to pay for the work
end of the project. However, if the employer does not consider about clients
ideas and deadlines, the client will have a chance to reject the entire
project though it has already completed. Therefore, it is necessary to make
all the efforts to understand and meet the client’s requirements
Explanation of how to negotiate the brief with a
client
Negotiate briefs
are similar to formal brief. However, in this situation both client and the
employer can make decision together by communication. Sometimes, they can
exchange their ideas over the phone or interpersonally. It can be happened
while the project is processing. If the employer needs to change anything
such as a location or a picture, ect.. He can call his client and discuss
about it. The same way, if the client needs to do any changes in to the
project he can communicate with his employer over the phone or in person.
This type of briefs is always progressing with negotiation. It is a good
method to develop the ideas and meet the actual requirement of clients. But
the disadvantage of this method is sometimes the client would interfere
unnecessarily and it would be badly effect for the final outcome cost to the
Explanation of the planning required ensuring that
all requirements are met
Employer (agency)
and clients will get maximum productivity by developing a plan before
engaging a project. When make the plan it is important to establish a
successful start. The planning process
must have a begging mid-point and the end. End is the outcome of the whole
process. It should be successful according to the plan.
Proving all the
information needed for the client and the employer would establish a good
working environment from the beginning. It is everyone’s responsibility to
ensure that have met all the same expectations from the plan to accomplish in
the future. .The more consistency and transparency between team members and,
the more effective and productive your planning process will be’ (http://www.sdtmedia.com/increase-productivity-with-this-media-planning-brief-template/)
Explanation of the importance of working with your
client and delivering the product on time and within budget
Delivering the
product on time is the most successful way to win clients’ hearts. Also it is
important to get more work in the future from the relevant client and from
the other clients as will. It will help to agency to promote their reputation
and credibility. This is an advantage for both sides to promote their
business and create the good will as well.
Budget is the other
most important part in a brief. We should not exceed the budget and it is not
a good practice to save money without getting a good production. And time
management is the other most important section to be considered to deliver
the product on time within the budget. To reach to this step, we have to
consider about time planning of time, and planning of budget. To be
successful we must communicate with our team and the employer regularly until
we get our outcome.
To deliver the
product on time and within budget is an easy task to if we can plan
everything in advanced. We have to consider all the infrastructure resources
and human resources as well. Planning and directing those two parts together
we can do our project with fewer disadvantages. To be successful working with
a client is not a difficult matter if we can make good decisions, do
effective planning, practicing an effective control management system and
maintain a good communication system.
Then the outcome
will be successful and client will be happy. The feedback for the agency will
be highly recommended and it will help them to grow their production company
to reach to the higher level in the business and creative world.
Self-development
I
had an opportunity to create a video on road safety. It was an educational
video and the target group was age 16-22.
Our client was Cleveland fire bridge and I delivered a power pint
presentation to them. It was organized in formal base and our tutor Andy
worked as the coordinator for both client and me.
By
doing this video for Cleveland fire bridged, I acquired many skills such as
functional and personal skills. I had an opportunity to communicate with the
clients and conveyed the idea that I wanted to do on behalf of them.
I
improved my creative skills by doing my own pre-production documents. The
production stage was successful and I was able to develop my technical skills
especially, camera techniques and handling the camera effectively.
Editing
process was successful, as I have noted everything in advanced while I was
doing the production. However, I need to improve my editing skills, as I had to
search help from my colleagues to edit my video.
After
completing the video production, I understood the real meaning of the
contractual brief. I thoroughly believe that by doing a contractual brief we
can enter in to a binding contact with our client. It is important to process
the project with out any hazels.
Once
I presented my brief, our client wanted to know more information from me
about the script and they wanted to me do some amendment. After negotiated
with them and the guidance given by
Andy it was quiet easy to move to the next step. I think negotiation is an
important section to be practiced if we need to interpret our ideas and the
clients’ ideas as well.
Our first discussion with the client was
informal and we got a chance to talk to them freely. And it helps us to
understand their requirement genuinely. I think informal briefings give more
opportunities to both client and the company to understand each other’s
requirement in a friendly way. My opinion is formal brief gives less
opportunities to share our ideas freely. But, informal brief was a word of
mouth and our formal brief made a structure to continue the process.
Our
client really liked my tender and it was highly related for their aspect. I
think making a pitch is really important to hold our client. Therefore, we
have to make our best effort to do good research to make the best pitch
before we meet our client.
I
believe the best prize for a brief is making the client happy. To make the
client happy we have to work on time and control the quality of the work. I
think to receive a prize at the end of the project the competition is a good
target. However, our video productions did not under competition category,
still we had a great opportunity to make road safety video to win a prize the
future.
Now
I have confidence to work with a client. I know how to do the briefing
according to their requirement. I understood that we have to make our clients
comfortable with our briefing. We have to think all the necessary segments of
media briefing before we deliver it to the client. Well prepared briefing
will make the best production.
References
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