Requirement
of working to a client brief’
Explanation
of the different types of briefs that are found in the creative sectors
· Explanation of the
different types of briefs that are found in the creative sectors
- Explanation of how to identify and meet the requirements specified within a client brief
- Explanation of how to negotiate the brief with a client
- Explanation of the planning required to ensure that all requirements are met
- Explanation of the importance of working with your client and delivering the product on time and within budget
- Finally an explanation of the opportunities for self-development when working to a client brief
1.
Different types of briefs that
are found in the creative sectors.
· Contractual: This is a type of brief that is discussed
between the two sets of people, both the client and the company. And also this is a legal document. It is a document which states the
expectations of the client, the prices they agree on, as well as the payment
terms. This gives an opportunity to the company to understand about the
capability media company and also, Media Company can understand the idea of their
client.
· Commission: this includes the main things about the
certain product. Target audience, purpose and message, budget, dead line should
be included.
· Negotiated: input of both sides is included in this
step. Client and company do have their own ideas to share in this situation. It
can be happened over the phone. An advantage to this
type of brief is that it brings the ideas of the client and employer together,
and merges them into one, creating a brief that is suitable for both the
employer, as well as the client, which means that they are less likely to
quarrel in the future over the terms of the legal agreement. A disadvantage is
that when the client and the employer ‘negotiate’ their brief, they may come to
a disagreement
·
Formal: This type
of brief is a written document like a contract containing very accurate details
about what needs to be achieved and sometimes how to achieve what the document
is presenting and in this document we cannot find any unnecessary extra
information. This type of brief is often aimed at groups of people than an
individual. These types of work always happening inside offices.
Informal:
This type of proposals is
Less professional than a traditional brief, where it outlines the project
verbally, as this particular type of brief does not require any means of a
written document. Client and employer will conduct discussion informally and
they will come to a general agreement. This type of discussions is very free
and employer will be allowed to include their opions. A disadvantage of this is
the client will interfear with the ehos of the employer.
· Commission: commission brief’ is
where a large corporation, such as The Daily Mail, employ an independent
company to create their product/project for them. It is notable that this type
of brief is negotiated between two media companies, as opposed to an external
client, who may receive the product once it has been established. When we have to work
with children always we must ware about commission. And also, sometimes we have
to consider about some people, places and occasions as well. We have to get
permission in writing or by word to cover some events or places. An advantage
of this type of brief is the employer will be paid highly as the client
companies have a huge audience and getting a good feed back. A disadvantage for this might be that when the product has been launched,
the large company may develop a sense of corporate greed, not giving the
independent institution enough credit for their contribution, or paying them a
sufficient amount of money for their hard work. This creates an unfair
advantage, which may lead the independent business to complain to the large company,
and will prevent them from working for the giant corporation in the future.
· Tender: in this brief, the client would produce an advertisement
stating that they need media product to be created. Then an initial company
such as Production Company would initiate a brief including budget and a
proposal. In this situation the client has an advantage to choose the best
production company as there are lots of companies and the competition is high.
And also, because of the competition production company will do their best
effort to offer the best proposal and they will show their best quality,
experience ect..Disadvantage when it comes to a tender brief is that you’re not
always the only client that the company has to deal with at the time and you
might not be chosen as the final client.
· Competition: in this
brief any production company can access to the project. They have to
participate to create a production. Each co-operation has to complete their
brief and they have to out line their ethos as well. All of created work will
be judged by a nominated board of judges and winners will be announced.
· Comparative brief
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Explanation of how
to identify and meet the requirements specified within a client brief
When work with a
client it is important to go through client’s ides and expectations.
Contractual brief give an opportunity to client and the employer to discuss
about the requirement of client. Content, structure and start date and end
date everything should discuss with the client. It is important to give the
priority to the client’s idea and aspirations as he has to pay for the work
end of the project. However, if the employer does not consider about clients
ideas and deadlines, the client will have a chance to reject the entire
project though it has already completed. Therefore, it is necessary to make
all the efforts to understand and meet the client’s requirements
Explanation of how
to negotiate the brief with a client
Negotiate briefs
are similar to formal brief. However, in this situation both client and the
employer can make decision together by communication. Sometimes, they can
exchange their ideas over the phone or interpersonally. It can be happened
while the project is processing. If the employer needs to change anything
such as a location or a picture, ect.. He can call his client and discuss
about it. The same way, if the client needs to do any changes in to the
project he can communicate with his employer over the phone or in person.
This type of briefs is always progressing with negotiation. It is a good
method to develop the ideas and meet the actual requirement of clients. But
the disadvantage of this method is sometimes the client would interfere
unnecessarily and it would be badly effect for the final outcome cost to the
Explanation of the
planning required ensuring that all requirements are met
Employer (agency)
and clients will get maximum productivity by developing a plan before
engaging a project. When make the plan it is important to establish a
successful start. The planning process
must have a begging mid-point and the end. End is the outcome of the whole
process. It should be successful according to the plan.
Proving all the
information needed for the client and the employer would establish a good
working environment from the beginning. It is everyone’s responsibility to
ensure that have met all the same expectations from the plan to accomplish in
the future. .The more consistency and transparency between team members and,
the more effective and productive your planning process will be’ (http://www.sdtmedia.com/increase-productivity-with-this-media-planning-brief-template/)
Explanation of the
importance of working with your client and delivering the product on time and
within budget
Delivering the
product on time is the most successful way win client hearts. Also it is
important to get more work in the future from the relevant client and from
the other clients as will. It will help to agency to promote their reputation
and credibility. This is an advantage for both sides to promote their
business and create the good will as well.
Budget is the other
most important part in a brief. We should not exceed the budget and it is not
a good practice to save money without getting a good production. And time management
is the other most important section to be considered to deliver the product
on time within the budget. To reach to this step, we have to consider about time
planning of time, and planning of budget. To be successful we must
communicate with our team and the employer regularly until we get our
outcome.
To deliver the product
on time and within budget is an easy task to if we can plan everything in
advanced. We have to consider all the infrastructure resources and human resources
as well. Planning and directing those two parts together we can do our
project with fewer disadvantages. To be successful working with a client is
not a difficult matter if we can make good decisions, do effective planning, practicing
an effective control management system and maintain a good communication
system.
Then the outcome
will be successful and client will be happy. The feedback for the agency will
be highly recommended and it will help them to grow their production company to
reach to the higher level in the business and creative world.
References
1.
http://emilycohen.com/articles/successful-creative-briefs/
last visit 10/02/14
2.
http://bellavito.blogspot.co.uk
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3.
http://jolimonderecipes.blogspot.co.uk
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4.
http://bellavito.blogspot.com
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